This is an exciting opportunity for a digital marketer to help shape and implement Hodder & Stoughton’s digital strategy.
Working across the full range of our publishing this role will be responsible for driving and delivering creative, effective digital activity to support the broader creative strategy for each book and author.
As a key member of the award-winning marketing department you will devise and implement your own campaigns as well as supporting and advising your team members on best practice. You will be the lead marketer on our US ebook publishing programme as well as being responsible for our paid and organic social media strategy, ECRM, websites and communities.
Who we’re looking for:
We’re looking for an enthusiastic digital marketer who combines creativity with analysis and innovation. You should have a proven passion for digital marketing and be excited about constantly improving the ways we connect our books with readers. While no previous publishing experience is essential, you should be passionate about books and have a good working knowledge of the retail market. The role requires a proactive and creative thinker with excellent communication and the confidence and ability to plan and organise work effectively.
Excellent knowledge of running highly successful paid and organic social media campaigns
Creating, analysing and reporting on email marketing campaigns
Understanding of CMS and SEO – knowledge of WordPress an advantage
Eye for design – experience with Photoshop preferred
A strongly analytical approach and excellent attention to detail
Awareness of digital marketing trends and best practice
A growth mindset and track record of innovation
Closing date: 13th October 2019
Salary: 30-35k, dependent on experience
To Apply: Please apply in writing with a full CV and covering letter to: firstname.lastname@example.org